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Give Back

With every product sold, Tru Beauty will donate one
makeup brush to a woman in need

The National Coalition Against Domestic Violence states that 1 in 3 women have been victims of some kind of physical violence in their lifetime. Between 21 – 60% of these victims lose their jobs because of the violence and abuse they have been through.

Victims of these violent situations lose a total of 8,000,000 million days of paid work each year which is equivalent of 32,000 full-time jobs. Many times, these victims turn to women’s shelters for help and a new start.

At Tru Beauty, we believe that every woman in these situations deserves to reach the goals and dreams they have for themselves. When looking for a new start, some women may be looking to gain confidence in themselves to push forward.

For some, makeup can help them feel beautiful in their own skin. We at Tru Beauty want to help women feel confident and beautiful so they can live the life they have dreamed of. With every product sold, Tru Beauty will donate one makeup brush to help a woman in need. 

We believe that this effort can help women across the country to achieve their goals and dreams.