​Professional Trends, Tools & Tips for the Best Daily Makeup Routine

When it comes to makeup application, we often get wrapped into the same daily routine with the same tools, tips, and makeup. With so many varieties of the “perfect” makeup applicators, we never really know exactly where to turn. Finding the perfect balance doesn’t have to be hard, you can have glowing professional makeup right in your own home. How is it possible? With a few different tools a…

Over 90,000 Makeup Brushes Donated to Help Women in Need

Here at Tru Beauty, we want every woman to feel beautiful, confident, and empowered in her own skin. Recently, over 90,000 Tru Beauty makeup brushes were donated to Citizens Against Physical and Sexual Abuse (CAPSA). We are committed to help and support women in escaping domestic violence situations.This donation is done as a commitment to help CAPSA increase their impact on communities by pr…